Designing, running and analyzing survey data during one class period
Today in my undergraduate Marketing Research class my students and I designed a survey to collect their opinions of State Farm's decision to pull Aaron Rodgers ads. We were able to design the survey in Qualtrics, get students' responses, and analyze the data during a 75-minute class period. This was made possible through the use of Statscloud which allows for lightning fast analysis on the fly.
The most difficult thing was getting them the data. If I had it to do over again, I would upload the Qualtrics data to Google Sheets, remove rows and columns I don't want, then send them a share link. That's sort of what we ended up doing but it took a while to get there.
It was also very difficult to create unbiased questions on the topic but it made for good discussion. I tried my best to be completely neutral during the discussion so that I wouldn't in any way bias the students' responses (they're pretty opinionated though so I doubt I could have swayed them if I wanted to).
- Participants: 22 college students taking Marketing Research class
- 8 students (36%) disagreed
- 7 students (32%) agreed
- 7 students (32%) neutral